Episode 6

Michael Casey: Developer and Inventor on How to Design a Billion Dollar Product

Developed, patented, and commercialized 100+ various exercise innovations. Executive Producer of over 50 long-form direct response commercials and international ad campaigns. Facebook targeting and product specialist whose signature marketing plan Facebook2Amazon™ has helped brands globally increase online sales. His ads and campaigns have aired in 121+ worldwide markets, with sales exceeding $3 billion. Created some of the Direct Response’s most prominent global hits, including Ab Roller Plus, Ab Doer, Ab King Pro, and his latest billion-dollar product, the Ab Circle Pro.

Has spent over 30 years in China developing products and setting up new factories for the direct response and global retail markets. Featured speaker at major universities in China and the U.S. on the details of skills needed to create your product from concept to consumer for a worldwide audience.

In 2017 ventured into the tech space by merging his global affiliate network with ai/machine learning in the mobile app space and created 8dates., the world’s first dating app that takes over after the match and recommends events and activities. Approved by Apple and currently launched in the App Store.

I have sold 40,000 units for $200 each in under 24 hours on The Home Shopping Network back in 2011, adding to his already recording-breaking fitness sales at the network since 1994. I have created Pür Minerals® with the Home Shopping Network, the $500M line of women’s mineral cosmetics that was acquired by Astral Brands back in 2004.
— Michael Casey

His current role is acting CEO of 8dates and board chair of Ab Winner, LLC, his global fitness company that just launched TOTAL10™ and Fit Swing Pro™ exercise innovations utilizing his trademarked Facebook2Amazon™ marketing technique.

TED speaker on “How to Design a Billion Dollar Product” with a book of the same title due out in early 2020.

Links & Info

Michael Casey’s Social Media Profiles:

Get Michael’s book Billion Dollar Product

Alex Romanovich’s Social Media Profiles:

GlobalEdgeTalk Social Media Profiles:

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Founder/CEO of tritiumDX. Marketer. Technologist. Foodie. Music Lover. Explorer. World Traveler. Story Teller. Dad.


Marketing and Community Engagement Director. Published Author & Blogger with an MBA. Lover of all things creative.